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When our clients come to us, they have a special product, logo or service that is near and dear to them. They believe that they have something special and want to make sure that they can protect it. We understand the emotional attachment that happens for our clients and their important intellectual property We begin the process with comprehensive trademark research that will search over 16 million federal and state trademarks and common law uses. This is not an easy process, but our research staff is specially trained to find any instance of duplication and will point out any issues with speed and accuracy. We protect against trademark infringement. This is the lifeblood of what we do and our clients will receive a thorough understanding of the process and have confidence in our accuracy.
Many companies don't realize that exclusive rights are not a given just because they have been using a business name, logo, symbol or slogan. They do not have exclusive rights to any of these. In some cases, it may not matter. A company may have a similar slogan to another company in a completely different industry in a different part of the country, so their interests won't likely clash. They don't see the potential for trademark infringement. The main problem with this is that it can lead to serious legal problems down the road. After all, who ever would have thought that Apple Corporation, a designer and manufacturer of computers and associated software would run afoul of the Beatles' old record label, Apple Corp? In 1979, who would have made such a connection? In the new millennium, however, new products and markets have collided to form a clash of two powerful organizations who are still trying to resolve a dispute due to the Apple name.
Your company, no matter how large or small it may be, needs to protect itself. Early prevention using trademark research will pay for itself many times over in the long run. The registration process adds an extra layer of security to any corporate endeavor.
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